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David Newman is Executive Director of Hofstra Hillel (Hempstead NY), a campus organization whose mission is to enrich the lives of Jewish students with connection, community, and opportunities to be universally human. His prior positions were with Fiedler Hillel at Northwestern University and NYU's Bronfman Center for Jewish Student Life.
Although Hofstra Hillel hasn't yet seen a negative impact in their fundraising, the annual appeal goes out next week and they're concerned that those gifts and pledges may be smaller this year, "because we rely on lots of small gifts ($25-$200 range) to make our budget. Givers at this level are worrying about rising gas and food costs, so donating $25 from their cash on hand may be more of a sacrifice than it used to be."
"With GiftWorks we're confident that we are facing this financial crisis with software that's both solid and adaptable for the challenges ahead." Hofstra Hillel has been using GiftWorks for three years. The first year with GiftWorks, they raised $15,000 more than the prior year; the next year, they raised $25,000 more than that.
In today's economy, GiftWorks becomes even more valuable. David reports: "I'm able to delve deeper into donor detail so I can concentrate my time on donors most likely to respond/give. For example, using Reports and SmartLists, I take a Group, such as alumni, then sort for subsets of gifts of $200 or more or consistent givers at the $250-1000 level, with graduation years more than 10 years ago and I've identified a promising list of people to contact with a special project."
"When I have Board members or other special friends who will make contacts with potential donors," David adds, "they are always impressed with how quickly and easily I can pull data that they want.
Looking forward in these uncertain times, Hofstra Hillel is glad they have an "amazing tool" like GiftWorks in place to facilitate whatever it takes to sustain their mission in the months and years ahead. |