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Essential Reading
Direct Marketing for Nonprofits: Essential Techniques for the New Era Fundraising for Dummies

How to Write Successful Fundraising Letters

Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Online Resources
We also recommend these online resources for nonprofits. They offer a robust set of how-to guides, discussion groups, technology education, nonprofit services, and access to donated or discounted products.

nonprofit.about.com
www.compumentor.org
www.npower.org
www.nten.org
www.techsoup.org

Top Fundraising Articles
Want some top tips to improve your fundraising? Try these tested -- and successful! -- strategies from one of the country's leading fundraising experts, best-selling author Mal Warwick. And stay posted for new articles, coming soon!

Direct Mail Fundraising on Trial
Direct mail fundraising certainly has drawbacks. Increasing cost and competition, falling response rates. But are there potential benefits that you might be overlooking? Read article »

Six Ugly Truths About Direct Mail
Get valuable insight on every aspect of direct mail. It's the best way to create the most successful campaign possible. Read article »

Is Direct Mail Worth the Trouble?
What’s really going on in direct mail these days? What are the trends? Find out more in this helpful article. Read article »

What to Expect from a Telephone Appeal
Uncomfortable with telephone fundraising? Get rid of your preconceived ideas with this article that sheds light on a complicated subject. Read article »

Why Are Donors So Generous?
All too often, fundraisers focus on techniques and lose sight of the fact that our success is grounded in the willingness of donors to give. Read article »

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